Brand Identity for Law Firm - Meier & Märki
A Strong Brand
That Creates Trust.
As part of this case study, we designed a new brand identity for the law firm Meier & Märki. Since law firms in Switzerland do not advertise in the traditional way, but nevertheless operate in a free market, branding in this sector can be particularly challenging.
The brand appearance of Meier & Märki is not screaming, it does not cry for attention. Nevertheless, it catches the eye, is memorable and stands out from the crowd with a strong signal color.